Last year, Apple did something out of character: it introduced the usual update to the iPhone, the iPhone 8, while simultaneously introducing the iPhone X with a flurry of hype. The iPhone X was a total rethinking of the iPhone, with a new gesture system, Face ID unlocking, and an edge-to-edge screen that prompted a wave of app redesigns.
The iPhone X was meant to usher in the future of phones, and it succeeded; its influence (and its notch) are all over the industry now. Apple has gone from being an iPhone company to being an iPhone X company.
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